Grief Support Startup: Brand & UX Strategy
Partnered with founders to transform a grief-centered vision into a venture-backable digital experience, co-creating the brand identity, platform wireframes, and materials for meaningful investor conversations.
Key Features & Contributions:
Brand & Interface Definition: Established the core brand voice and interface design tailored specifically for a grief support community.
Founder Workshops: Led collaborative sessions to effectively translate complex emotional needs into a cohesive design strategy.
Empathetic Wireframing: Built wireframes and user flows that balanced deep emotional sensitivity with strict product clarity.
Strategic Roadmap: Directed a comprehensive 3-month product roadmap, guiding the platform from initial ideation through to prototype readiness.
Specialized User Testing: Conducted a unique round of user testing focused on sensitive emotional states to ensure the platform resonated appropriately with grieving users.
