PASSION PROJECT
















Bringing a Grief-Centered Vision to Life Through UX & Brand Strategy This emotionally resonant startup sought to transform grief into a collective, venture-backable experience. I partnered with its visionary founders to co-create a brand identity, platform wireframes, and a path toward meaningful investor conversations. Key Contributions: Defined the brand voice and interface for a grief support platform. Led workshops with founders to translate emotional needs into design strategy. Built wireframes and page flows that reflected sensitivity while supporting product clarity. Directed a 3-month UX roadmap from ideation to prototype readiness. Conducted a unique round of user testing focused on tone, accessibility, and comfort.