Atlanta BeltLine: Digital & Civic Engagement Strategy
Served as lead strategist and consultant for the first five years of the Atlanta BeltLine initiative, shaping the digital presence of a $3B urban revitalization project. Developed a robust digital ecosystem designed to support accessibility, transparency, and long-term public participation.
Key Features & Contributions:
Ecosystem Architecture: Led the end-to-end digital footprint strategy, integrating site design, content hierarchy, analytics, CRM, and social media.
Community Engagement at Scale: Created interactive, educational content to demystify project goals, effectively reaching residents across more than 45 neighborhoods.
Scalable Mobile-First Design: Built a user-friendly architecture that remained accessible to diverse residents and city planners while scaling alongside multi-phase project developments.
Analytics-Driven Iteration: Utilized behavioral data to inform site improvements and content priorities, boosting engagement and adapting to evolving public needs.
Civic Communication Precedent: Established a human-centered digital framework for government and urban planning transparency, creating a model now cited by similar city projects nationwide.
