CareerBuilder.com Global UX

Driving Growth from Market Underdog to Industry Leader At CareerBuilder, I served as a senior UX leader during a pivotal growth period that elevated the platform from third place to the undisputed #1 job site in the industry. My work focused on transforming the product experience for both job seekers and employers, optimizing usability at scale, and leading the UX design of high-visibility integrations and campaigns. Key Contributions: Product & UX Overhaul: Led the redesign of key areas including homepage, navigation, search engine, and e-commerce functionality—resulting in over 300% improvement in performance and conversion metrics. Consumer-Centric Culture: Established a cross-functional UX and product team including PMs, designers, and CRM experts, embedding a customer-first mindset into the design and development process. CRM & Retention Strategy: Oversaw CareerBuilder’s email-driven CRM efforts, dramatically improving user retention and engagement through data-informed campaign strategies. Massive Scale Distribution: Directed UX integration of CareerBuilder into major platforms including AOL, Microsoft/MSN, CNN, and the nation’s 420 largest newspapers (e.g. USA Today, Chicago Tribune, LA Times), creating a consistent, high-performing job search experience across the web. Super Bowl Campaign Launch: Guided UX and creative development for CareerBuilder’s first-ever Super Bowl digital campaign, successfully launching online components that reached over 150 million users. Impact: Helped CareerBuilder leap from #3 to #1 in the job search market through a unified product strategy and top-tier UX. Scaled consistent usability and branding across hundreds of high-profile distribution partners. Cemented CareerBuilder’s reputation as both an innovative product and a trusted employment platform.

Testimonials

“Jeff Roberts played an integral role at CareerBuilder.com, helping us emerge as #1 in the job sector over a 3-year period. His pivotal role as Director of Usability required fast decision-making using Technology, Marketing and Creative expertise, and Data analysis. His strong usability expertise helped parlay CareerBuilder.com into the forefront of the internet job market today. His creative direction and energy was a tremendous asset to CareerBuilder, helping us dramatically increase all of our key performance data points.”
~ Matt Ferguson, CEO – CareerBuilder

“At CareerBuilder, Jeff Roberts was a key member of the Marketing Team and the company. His expertise in usability and creative direction allowed us to gain efficiencies on our web site, bringing our site to a higher level in the minds of the Internet job sector. His knowledge of usability, creative solutions, technology and how they can all be used to affect the company's bottom line is remarkable. Jeff played a critical role in our success, with CareerBuilder emerging as the undisputed leader in today's job market.”
~ Richard Castellini, VP Consumer Marketing - CareerBuilder
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