Nissan Infiniti

Nissan Infiniti Tablet Experience Elevating the In-Store Automotive Journey Infiniti, the luxury division of Nissan, enlisted my team to develop a cutting-edge tablet application that would modernize the dealership experience and elevate the customer journey. Key Contributions: Retail Innovation: Created a seamless, digital interface that guided customers through model selection, optional equipment, and feature exploration in real time. Sales Enablement: Designed the tool to reinforce Infiniti’s proven client engagement and sales strategies, ensuring a consistent, brand-aligned experience across dealerships. System Integration: Merged internal systems (inventory, spec data, media assets) into a responsive app that enhanced speed, accuracy, and personalization at every step. Impact: Reinforced Infiniti’s luxury positioning with a tech-forward showroom experience. Boosted dealer efficiency and customer satisfaction through streamlined product exploration. Delivered a digital asset that bridged information, brand story, and buyer confidence.