Unifying Childcare Access Across U.S. Armed Forces
Led the UX strategy to fulfill a long-standing mandate for childcare parity across the military. The goal was to create a unified digital experience enabling Army, Navy, Air Force, and Marine families to seamlessly find and arrange childcare globally, regardless of their station.
Key Features & Contributions:
Cross-Branch Strategy: Designed a comprehensive framework that unified the user journey while respecting the distinct culture of each military branch.
Global Access & Localization: Engineered a scalable system that surfaces relevant providers, timelines, and service levels for families deployed in major cities or remote overseas bases.
Comprehensive User Research: Conducted cross-branch research to align the platform with the complex logistical and emotional needs of parents, staff, and leadership.
Legacy Platform Consolidation: Audited and integrated fragmented legacy systems into a single, centralized hub designed to support military families under stress and time constraints.
Unified Visual Identity: Balanced a consistent overall user experience with structural elements that maintained the unique identity and pride of each specific service branch.
