AT&T Internal Business Dashboard
Turning Complex Enterprise Data into Actionable Insight AT&T needed a more efficient way to visualize and act on enterprise-scale customer and performance data. I led a team of freelance UX designers to research, prototype, and build a customizable dashboard that empowered executives and analysts alike. Key Contributions: Strategic Research: Conducted in-depth stakeholder interviews to align UX goals with operational KPIs. Custom Dashboard Design: Developed modular, role-based layouts allowing business units to track metrics specific to their goals. Real-Time Visualization: Created responsive data displays that surfaced live insights on customer satisfaction, network health, and financial performance. Enterprise Adoption: Designed a scalable system adopted across multiple departments, fueling an ongoing partnership for enhancements and analytics-driven UX extensions. Outcome: Enabled faster, more confident business decisions and significantly improved operational visibility across AT&T teams.